Top 10 things to monitor in PPC reports
March 13, 2012 Leave a comment
To streamline SEM efforts the following 10 things have to be monitored :
- Do your bid levels match your target ROI ?
- Text-ad click-through and conversion rates
- Is your budget inline with your bids?
- Search queries and potential negative keywords
- Site placement and potential site exclusion
- Conversion rate variances by time of day , day of week
- Conversion rates by position
- Monthly summaries
- Lead quality
- Landing page conversion rates – the new key search metric